The Freelance Ninja

Color is the first thing that a potential client notices about your logo. So choose wisely!

 

When getting dressed in the morning most people don’t just grab any combination of a shirt, pants, socks, and shoes. You usually consider the occasion your dressing for and if the articles of clothing match and fit you well.

 

Choosing the colors for your brand is no different. When selecting the right color for your brand, consider how the consumer responds to each color (listed below) and if it fits your industry or business.

 

blue

Blue: Dependable. Responsible. Secure. Trustworthy.

 

red

Red: Aggressive. Flamboyant. Energetic. Provocative.

 

yellow

Yellow: Creativity. Light. Motivation. Positivity. Warmth.

 

green

Green: Health. Prestige. Serenity. Wealth.

 

purple

Purple: Mystery. Nostalgia. Royalty. Sophistication. Spirituality.

 

orange

Orange: Exuberant. Fun. Playful. Liveliness.

 

white

White: Clean. Noble. Pure. Soft.

 

black

Black: Prestige. Sophistication. Timelessness. Value.

 

brown

Brown: Durable. Global. Natural. Simplistic.

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